Fight Cancer with Belkin 'Hope' pink iPod Cases

September 10, 2007 | by Geoff Duncan


Belkin's new "Hope" pink iPod cases direct donations to Susan G. Komen for the Cure non-profit network of breast cancer survivors and activists.


Some folks get a case for their iPod just to protect their fancy new digital media player—now, peripheral and accessory maker Belkin is offering more ways for iPod nano owners to directly support the Susan G. Komen for the Cure non-profit dedicated to curing breast cancer. Five pink-and-chocolate Belkin iPod cases sport the Susan G. Komen for the Cure logo, and dedicate $2.50 directly to the foundation. Belkin has promised a minimum of $225,000 will be donated.

"The cases not only celebrate the active lifestyles of women, but their empowerment and their strength," said Mark Reynoso, Belkin's senior VP of sales and marketing. "Studies have shown that exercise is a key component to fighting breast cancer. Our new cases for iPod help financially support the cause while promoting this healthy lifestyle."

Belkin first launched "Hope" iPod cases back in May with two models: the Remix Metal and the Sport Armband. Now, Belkin is offering five cases in total, including the Statements folio case for iPod nano, Pocket Blues denim case for iPod nano, and the Slim Fit for iPod nano. All are priced at $24.99.

The cases are designed for Apple's previous generations of iPod nanos (the tall, thin ones), rather than the just-announced video-capable iPod nanos.

The Susan G. Komen for the Cure foundation was founded 25 years ago, and is perhaps best-known for its Race for the Cure events, a long-running series o 5K runs/walks held around the world.